I thought I'd share a summary of my philosophy on what sells.
-Neutral colors (unless the listing only has wild patterns and you're sure that they well - but when there's multiple variations, "plain" colors are best): black, brown, beige, navy, white
-Womens sizes 7-9
-Mens sizes 9-13
-Toddler Sizes - 7 -10
-Kids Sizes - 12, 1, 2, 3
-I avoid narrow & wide widths focusing only on average (B or M for women, marked D or M for men)
-The fewer the variations on the listing the better (I usually steer clear of listings with more than 6 variations in color/pattern as it's nearly impossible to tell which variations sell the most, although your best bet is always mid-range sizes in neutral colors. )
-When analyzing sell price look at all variations in that size as well as at the prices of sizes within .5 of the size you're considering purchasing. While mid-range sizes sell well and will typically sell for more money just make sure there's not an astronomical difference. For instance if size 8 black is listed at $100 and all the other colors in that size are $35 it's unrealistic (in most cases but not all) to believe your pair will sell for $100. Also if the black size 8 is listed at $100 and black size 8.5 is $35 it's again unrealistic to believe yours will sell at $100 because the buyer may potentially order the 8.5 instead.
-I tend to stick to 50K or less with shoes but there's always exceptions. I've purchased shoes over 100k in rank when I know that the high rank is likely due to most mid-range sizes being out of stock for awhile
-Neutral colors (unless the listing only has wild patterns and you're sure that they well - but when there's multiple variations, "plain" colors are best): black, brown, beige, navy, white
-Womens sizes 7-9
-Mens sizes 9-13
-Toddler Sizes - 7 -10
-Kids Sizes - 12, 1, 2, 3
-I avoid narrow & wide widths focusing only on average (B or M for women, marked D or M for men)
-The fewer the variations on the listing the better (I usually steer clear of listings with more than 6 variations in color/pattern as it's nearly impossible to tell which variations sell the most, although your best bet is always mid-range sizes in neutral colors. )
-When analyzing sell price look at all variations in that size as well as at the prices of sizes within .5 of the size you're considering purchasing. While mid-range sizes sell well and will typically sell for more money just make sure there's not an astronomical difference. For instance if size 8 black is listed at $100 and all the other colors in that size are $35 it's unrealistic (in most cases but not all) to believe your pair will sell for $100. Also if the black size 8 is listed at $100 and black size 8.5 is $35 it's again unrealistic to believe yours will sell at $100 because the buyer may potentially order the 8.5 instead.
-I tend to stick to 50K or less with shoes but there's always exceptions. I've purchased shoes over 100k in rank when I know that the high rank is likely due to most mid-range sizes being out of stock for awhile
-Shoes brands that are restricted: Brooks, Burberry, Coach, Ferragamo, Frye, Mizuno, New Balance, Uggs
You can find a more detailed discussion in my guest blog post for FBA Master featured here:
http://www.fbamaster.com/basics-shoe-selling/
http://www.fbamaster.com/basics-shoe-selling/
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